Africa’s leading e-commerce platform, Jumia Nigeria, held a vendors’ conference over the weekend at Eko Hotel & Suites, Victoria Island, Lagos, in preparation for its 10th-Anniversary Sale which officially starts on 14th June – 3rd July. This was the first physical event hosted by the company post-COVID which featured vendors on its platform and top management of Jumia Nigeria. The teams shared insights, plans and strategies for the upcoming 10th-Anniversary Sales Campaign and other efficient ways to improve the overall business.
Jumia committed to use several marketing strategies, including billboards, radio, influencers, social media campaigns and games to create awareness on the anniversary sale. During the presentations, vendors were encouraged to take advantage of the Jumia Express offering to enable free delivery to consumers during the sale. There were also calls to leverage Jumia Advertising for more visibility to their stores, Jumia Logistics for convenient delivery across Nigeria and JumiaPay for safe and seamless payments. The event’s highlight was when the Jumia anniversary video was played with noticeable excitement from the vendors who were eager to have it downloaded to their phones.
“This is a special milestone for us all, as it signifies 10 years of e-commerce in Nigeria. Over the past decade, Jumia has partnered with forward-thinking businesses and brands to create an impact across key value chains, providing convenience and better shopping experiences for consumers. Furthermore, we have created limitless opportunities for SMEs to grow, which has had a positive impact on the economy. We are excited to celebrate 10 years together with our vendors who have made it possible for us to offer the best shopping experience to consumers across Nigeria,” said Jumia Nigeria CEO Massimiliano Spalazzi.
Participating vendors will have access to millions of consumers on the Jumia platform to sell their products and grow their business.
“I am excited to be part of the Jumia’s 10th-anniversary sale. Both vendors and sellers would benefit from them. I must appreciate Jumia for helping us, SMEs like me grow and reach more consumers. I started my business on the platform over 5 years ago from literally nothing to being one of the top phone vendors,“ said Abdul-Hafeez Olayinka, Owner of Bafur Store.
Jumia’s 10th anniversary sale will feature deals from top brands like Samsung, Coca Cola, Adidas, Oraimo, Nivea, Diageo, Xiaomi, Itel, Unilever, Nestle, Apple, Anker, Nokia, Pernod Ricard, Reckitt Benckiser, Binatone, TCL and more.