Resolving manufacturers, distributors’ challenges through technology

The scope of business in Nigeria is being redefined by business to business (B2B) e-commerce platforms as the popularity of digital technology is largely driving the adoption of e-commerce in Nigeria. It is recorded that between January 2020 and January 2021, 50 percent of Nigeria’s population that is 104.4 million have internet enabled devices.

B2B e-commerce platforms are steadily drawing manufacturers, distributors and retailers closer while boosting the Nigeria digital economy and financial inclusion goals. Major innovative e-commerce platforms like Alerzo are fast showing that it is possible for genuine manufacturers and distributors to overcome the challenges common to these segments of the market.

Lack of adequate reach especially in rural settlements, inadequate logistics system, difficulty in accessing BoP (base of the pyramid) consumers for research, illegal distributors who hike prices of goods, adulterated products which affects brands loyalty and human lives, under-served markets leading to limited inventory due to high demands are part of the challenges experienced by manufacturers and distributors which Alerzo through the help of technology is addressing.

Through data gathering and market intelligence, these B2B e-Commerce companies offer valuable data sets for good business insight that can help manufacturers and distributors get feedback on consumers’ perception, product preferences etcetera.

It is interesting to include that many of the e-commerce companies also provide free storefront delivery to micro businesses, offer warehouse facilities, and fulfilment solutions to suppliers and manufacturers.

However, as opposed to taking orders solely through digital apps, the modification of USSD codes, toll free calls and text messages which the e-commerce platforms provide, make it possible for manufacturers and retailers to have goods reach the retailers and thereafter the consumers.